Colors Tamil spruces its primetime line-up with an intriguing new tale of resilience; Launches of new fiction show Abhi Tailor
~Produced by Media Mogul, Abhi Tailor is set to go on air starting from 19th July 2021 every Monday to Saturday at 10:00 PM, only on Colors Tamil ~
Chennai, 14th July 2021: Tamil Nadu’s youngest GEC, Colors Tamil, today announced the launch of its much-anticipated fiction show, Abhi Tailor. Set amidst a semi-urban backdrop, Abhi Tailor through its compelling narrative is set to bring to life the stories and struggles of small-time women entrepreneurs. Starting from 19th July 2021, Monday, this brand new fiction show is set to be aired every Monday to Saturday at 10:00 PM only on Colors Tamil.
Abhi Tailor follows the story of a young, vibrant Abirami (played by Reshma Muralidharan), a small-town tailor. Responsible for an alcoholic father Sundaramoorthy (essayed by popular actor/comedian Badava Gopi) and sibling Anandhi (played by Actor Jayashri), Abhi’s life is devoted towards building her small shop. Life takes an unexpected turn as a corporate honcho, Ashok (played by Madhan Pandian) sets foot into the town with a factory and soon comes head to head in battle with Abhi. The story is set to further discover a trail of drama and love between Abhi and Ashok.
Commenting on the launch, Mr. Anup Chandrasekharan, Business Head – Colors Tamil, said “Our fiction shows have paved the way for changing trends in the way women protagonists are showcased and we have always brought to life real, hard-hitting stories with a gripping storyline. In line with our promise, today we add yet another striking fiction show that is set to break barriers and set new benchmarks. We are confident that Abhi will become an instant household name and the show will be well received by Tamil speaking audience across the globe.”
Adding to this, Director Basheer, said, “Abhi Tailor is a project close to my heart and I am happy to be presenting this in association with a leading channel like Colors Tamil. The channel, since its entry, has changed the narration of women-centric stories by offering a refreshing, realistic perspective. I am excited for the viewers to join the journey of Abhi, a young woman who is set to take on the corporate giant with girt and courage. I am confident that Abhi and her story will inspire many young women entrepreneurs and they will certainly develop a sense of sisterhood with the character.”
Don’t forget to tune in to Colors Tamil starting July 19, 2021, Monday to Saturday at 10 PM to watch Abhi Tailor. Colors Tamil is available on all leading cable networks and DTH platforms – Sun Direct (CH NO 128), Tata Sky (CHN NO 1515), Airtel (CHN NO 763), Dish TV (CHN NO 1808), and Videocon D2H (CHN NO 553).
About Colors Tamil: Launched in February 2018, COLORS Tamil is the youngest general entertainment channel from the stable of Viacom18 that thrives to entertain Tamil-speaking viewers around the globe through distinctive and powerful stories that inspire and celebrate women and their families. Positioned as IdhuNammaOruColoru (the colors of our motherland), COLORS Tamil focuses on storytelling that matches the rich heritage of the Tamil Nadu culture with qualitative and innovative programming. Some of our flagship shows are Velunachi, Arya’s EngaVeetuMaapilai, Dance Vs Dance, COLORS Comedy Nights, Singing Stars, Oviya, VandhalSridevi, Perazhagi, Thirumanam, Thari, Malar, Kalla Petti, Kodeeswari, Uyire, Amman, IdhayathaiThirudathey, MangalyaSandhosham& Colors Kitchen amongst others.
About Viacom18: Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. A joint venture of Network18, which owns 51%, and ViacomCBS, with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on-air, online, on-ground, in-shop, and through cinema.